Pop-up Stores are retail shops that are only open for a short period of time. Pop-up stores are not meant to serve as a permanent location, but rather as a special promotion opportunity for businesses and consumers alike to benefit from. Their exclusivity is what makes them so desirable, and their convenience is what draws people in. There are so many reasons to open a pop-up store, but the most important is to build brand awareness and generate some serious ROI. Although it is a relatively new concept, pop-up stores have grown significantly in popularity. In fact, the COVID-19 pandemic has actually increased the popularity. Here are some things you’ll need to know before moving forward with a pop-up store.
Choose a Good Location
A good location is the key to setting up a successful pop-up store. Unfortunately, even the best concepts cannot overcome the troubles of a poor location. With that in mind, you must make it a priority to find a store that meets your needs and attracts customers. According to Go-PopUp, the more unique your location is and the less your competitors have previously been associated with; the more your location will appeal to the usually difficult-to-reach opinion leaders and trendsetters. You need to be able to appeal to the members of your key demographic, and much of that will come from the location of your store. Make sure that it is in a convenient and unique setting to get the best results.
Provide an Experience
You have the best location and the perfect product, but if you don’t give your audience a reason to attend, then your pop-up store will fail. That’s why you need something extra to draw people in. According to RetailMinded, this can include on-site live music, video boards, refreshments, a photo booth, or contests of some kind. Try to think about your pop-up store as a place for people to gather and create memories. A pop-up store is kind of like a party. It needs to be fun, noteworthy, and a place for people to gather. When it comes to the planning, you should try to have fun and make it your own!
Build Some Buzz
Use social media to spread the word! Facebook, Instagram, Twitter, LinkedIn, and Google My Business are just some of the places you can advertise your pop-up store on. BigCommerce recommends that you publish posts and stories in the days and weeks leading up to the launch of your pop-up. This will get your followers excited and can even help increase your ROI on launch day! Post to the places where your audience spend the most time. Additionally, you’ll want to post real images whenever possible. Whatever platforms you decide on, make sure to post content that will get people excited to experience what your store has to offer.
There’s a lot to think about before starting a pop-up store such as making sure your concept doesn’t complete with an existing business in the same center. At MCG, we want to make sure that you have everything you need to succeed. The most important being a solid location for your store to thrive in. Fill out our contact form or give us a call at 630-858-5205 to learn more about our commercial spaces available for rent.