It’s no secret that effective marketing is essential for any business. But tracking your marketing efforts can be a daunting task. Here are five ideas to help make the process a little bit easier.
1. Track Link Clicks with UTM Parameters
UTM parameters are a set of tags that can be added to the end of a URL. When clicked, these tags provide information about the source of the traffic, the campaign that generated the click, and other relevant data. This information can be used to track the performance of online advertising campaigns and to optimize future campaigns. UTM parameters are also sometimes referred to as UTM codes or UTM tags. To learn how to create these, use this useful Google UTM builder.
2. Create Unique Landing Pages for Campaigns
Unique landing pages are an effective tactic for improving the performance of email and paid ad campaigns. These pages are specifically designed to be used in conjunction with a particular campaign, and they typically include several key features that help to increase the effectiveness of these campaigns. For example, the navigation is typically removed so that users can focus on the product or service being offered. Additionally, forms are located higher up on the page, making them more accessible and easier to complete.
3. Create QR Codes Especially for Print Items
QR codes are a quick and easy way to provide your customers with information such as your stores address, website or by providing in-store shoppers with sales just for them. QR codes can be printed on pretty much anything, making them a versatile marketing strategy for brick-and-mortar stores. QR codes are especially useful for menus, postcards, and direct mailers. If QR code tracking is set up properly, businesses will be able to see how many users are coming to their website via QR code. QR codes offer a quick and easy way for businesses to connect with potential and current customers. Check out an example for a holiday catering postcard that used this strategy below.
4. Unique Phone Numbers
By using unique phone numbers for each marketing campaign, you can quickly and easily track which ones are performing well. And with all the different ways people contact businesses these days (emailing vs calling), this is an important insight that will help your company grow! We suggest using a 3rd party call tracking company to take advantage of advanced reporting capabilities.
4. Unique Promotion Codes
Promo codes are the holy grail of digital marketing. They’re a simple and effective way to drive user engagement, which in turn boosts your conversion rates across all channels. With unique promo codes that are specific to each marketing campaign, you can easily identify what types of ads or posts are performing best, allowing you to focus your efforts on those areas. Whether you are including your promo codes in radio ads, social posts, or email campaigns they are a proven marketing tactic. Try adding the year into your code to help identify and compare these promotions year over year.
As a business owner, it is important to understand how effective your marketing strategies are in order to make necessary changes and improve ROI. There are several ways that you can track your marketing efforts, including UTM parameters, unique landing pages, QR codes, unique phone numbers, and promo codes. By implementing one or more of these tracking mechanisms, you will be able to gather valuable data that can help you fine-tune your marketing strategy and boost conversions. If you need assistance with tracking your marketing metrics, our partner Point of Action Marketing can help. We specialize in helping businesses maximize their online presence and reach their target audiences. Contact us today to get started.
