Choosing the right signage for your storefront is a crucial decision for any business owner. Not only does your sign need to be visible and legible, but it also needs to convey the right message about your brand. With so many different types of store-front signs to choose from, it can be difficult to know where to begin. That’s why we’ve put together this guide to help you choose the right signage for your business.
Digital Storefront Signs
Digital storefront signs, also known as digital displays or digital signage, are electronic signs that use LED or LCD screens to display dynamic content. These signs can be used to promote products, services, sales, events, or any other message that the store wants to communicate to its customers. The main advantage of digital storefront signs is their flexibility and versatility, as they can be easily changed and updated to reflect new promotions or products.
Digital storefront signs can be programmed to display scrolling banners, video displays, or static images, and can be controlled remotely from a central computer or mobile device. This allows store owners to update their messages in real-time, and to target specific audiences with different messages depending on the time of day, season, or other factors.
Awnings
Awnings are a popular type of storefront sign that not only adds visual appeal to a store-front but also provides protection from the elements for customers. They are typically made of fabric or metal and are attached to the front of the building, extending over the entrance and windows. Awnings can come in a wide variety of shapes, sizes, colors, and styles, making them a versatile option for any type of business.
One of the benefits of using awnings for your store-front is that they can be customized to fit the look and feel of your business. They can be designed in a variety of shapes and sizes, with different colors and patterns, to complement the overall branding and aesthetic of your store. This means that you can create an awning that not only provides protection but also serves as an extension of your brand, helping to make your business more memorable and recognizable.
Pylon Signs
Pylon signs are a type of freestanding sign that are typically used in areas with high levels of vehicular or pedestrian traffic, such as parking lots, highways, or busy streets. They are tall and slender structures, usually made of aluminum or steel, that are supported by one or more poles or pylons. Pylon signs can come in a variety of shapes and sizes, from simple rectangular or triangular structures to more complex designs that incorporate curves or other shapes.
One of the key benefits of pylon signs is their visibility. Due to their height and location, pylon signs can be seen from a distance, making them an effective way to draw attention to your business. This is especially important in areas where there is a lot of competition or where your business may be set back from the road.
Wall Signs
Wall signs are a type of storefront sign that are attached to the exterior walls of your building. They can come in various styles and materials, such as vinyl lettering, banners, or custom-cut metal signs, and can be used to showcase your brand, business name, or other messaging.
One of the main benefits of wall signs is their relative affordability and ease of installation. Wall signs can be a cost-effective way to promote your business while enhancing the visual appeal of your storefront. They are typically designed to fit your brand’s aesthetic and can be customized to match your color scheme or logo.
Fabric Storefront Signs
Fabric storefront signs are an innovative type of signage that can add a unique visual element to your storefront. These signs are made by stretching a durable vinyl or polyester fabric over an aluminum frame. The result is a lightweight, flexible, and visually appealing sign that can be used in a variety of settings.
One of the main benefits of fabric storefront signs is their portability. They are lightweight and easy to transport, making them a great choice for businesses that participate in trade shows or events. They are also available in a wide range of colors and styles, so you can customize your sign to fit your brand’s aesthetic.
Another advantage of fabric storefront signs is their versatility. They can be used in a variety of settings, including indoor and outdoor applications. They can also be customized with your company’s logo or other messaging, making them a valuable marketing tool for promoting your business.
Screen Printed Window Storefront Signs
Utilizing window space for advertising is an effective way to attract potential customers, and screen printed window storefront signs can help achieve this. These signs come in various designs, ranging from simple text to intricate graphics, making it easy to create a visually striking sign that grabs attention.
One of the benefits of screen printed window storefront signs is that they can be printed on both sides. This ensures that the sign is visible from both inside and outside the store, increasing its reach and impact.
Screen printing is a method of printing that uses a stencil and ink to create the design on a material. In this case, the material is the window of your storefront. The ink is applied to the window through a screen, resulting in a high-quality, long-lasting sign.
Blade Signs
Blade signs are an effective way to attract the attention of pedestrians walking by a store front, as they project outwards from the building, perpendicular to the storefront. This orientation means that they are visible from both directions of foot traffic, and can help to draw attention to the store’s entrance, especially if it is located in a crowded area or if the storefront is set back from the sidewalk.
Blade signs are typically made of materials such as metal, wood, or acrylic and can be illuminated or non-illuminated. They often feature the store’s name or logo, as well as additional information such as store hours or the types of products or services offered. Blade signs can also be designed to match the store’s branding or overall aesthetic, and can be a great way to add personality to a storefront.
Know Your Local Zoning Regulations
As a business owner, it’s important to be aware of your local store front sign regulations. These regulations can vary depending on your location, so it’s important to do your research and make sure you are complying. There are a few things to keep in mind when it comes to store front signs. First, signs must be placed in a way that does not obstruct pedestrian traffic or cause public safety hazards. Second, signs must conform to size and height restrictions. Finally, signs must be illuminated if they are visible from a public road. By following these guidelines, you can help ensure that your store front sign is in compliance with local regulations.
There’s no one-size-fits-all answer when it comes to choosing store-front signage. The best option for your business will depend on factors like budget, location, and the type of message you want to convey with your sign. We hope this guide has been helpful in narrowing down your options so that you can choose the perfect sign for your business!
